Your company logo is one of the most important elements of your overall branding strategy — after all, it’s the part of your business that potential customers will see time and time again. So, your logo needs to be on point and representative of your business values.
There’s a lot to think about when designing your logo but, luckily, there are also lots of great resources that can help.
Before You Get Started
What do you want your customers to think of when they see your logo?
- Does it hint at your core values? For example, a simple, minimalist logo might communicate sophistication and elegance, while a more complex logo could convey energy and vibrancy.
- Do you want to stick to a traditional color palette, or experiment with something more unique?
- What kind of message do you want to send with your font choice? A more traditional font might convey reliability, while a more modern font could communicate innovation and forward-thinking.
But, don’t forget these important factors when choosing a logo design tool:
- Ease:You want a tool that’s easy to use, even if you’re not a designer. Look for a tool with a simple interface and step-by-step instructions.
- Cost:Many logo design tools are free to use, but some have monthly or annual fees. Consider your budget and choose a tool that fits your needs.
- Features: If you’re looking for a more customizable experience, look for a tool that lets you tweak your logo as much as you want or upload your own fonts or images. If you want a more hands-off approach, look for a design tool that simply lets you choose from templates and provides preset colors and other design elements to choose from.
- Templates:While you want your new logo to be unique, you may want to start with an existing template to help you build your brand’s identity quickly.
With all this in mind, check out our four recommendations for the best logo design tools for business owners looking to create their professional branding.
1. Fiverr
Fiverr is a great option for those looking for a fully flexible and budget-friendly option for creating their new logo. With Fiverr’s logo generator, you can choose from hundreds of professional logo options for your business from as little as $30.
Prefer a more hands-on approach? The wider Fiverr platform is also a great resource for finding creative professionals to help with your branding. With a wide range of services available, you can find someone to help with everything from logo design to creating a brand style guide. And with service package prices starting from $5, it’s an affordable option for most budgets.
This option is best for small business owners who know exactly what they want in a logo and can describe it in simple terms to their designer. The Logo Maker is also good for entrepreneurs on a budget who aren’t looking for a lot of customization with their logo.
As an established platform, Fiverr’s customer support team is also top-notch and readily available to provide support as you work with your chosen design service on your new brand identity.
2. Tailor Brands
One of our favorite innovative logo design tools is Tailor Brands’ logo maker, which lets you create a logo in minutes using its AI-powered platform.
Simply enter your business name and some basic information about your brand and Tailor Brands will create a unique logo for you. You can then customize your logo to perfection (with no coding knowledge needed!) and download it in high resolution.
If you’re just looking to test out your logo idea before investing a lot of money on a custom solution, it’s free to get started with generating a sample logo. However, you’ll need to upgrade to one of Tailor Brands’ three subscription plans (Basic, Standard, or Premium) to use your logo design in a commercial context.
With Tailor Brands’ wide range of professionally designed logo templates to choose from, you’ll definitely find one to fit your business personality. Subscription costs range from $9.99-$49.99 per month, and all three will give you access to their full suite of branding tools.
3. GraphicSprings
GraphicSprings is a great option for those looking for a straightforward logo design tool. It’s free to get started with the GraphicSprings design tool, too — you can choose from a variety of logo templates, categorized by industry, and customize your logo to your heart’s content.
Once you’re satisfied with your design, you pay a set fee to download your logo in a high-resolution format, ready to use on your website, business cards, and more. After you’ve paid, the logo is yours to use as you wish — there are no extra costs if you want to tweak your logo later on, and you can download it as many times as you like.
Logo design packages start from $19.99 per design, stretching to $199.99 per design at the higher end. If you’re on a tight budget, this might not be the best option for you, but if you’re willing to invest a little more money to get the perfect branding for your business, GraphicSprings is a solid choice. And the fact you can tweak your designs as much as you want is a huge plus!
4. Wix Logo Maker
Another one of our favorite tools is the Wix logo maker. With this logo design tool, you can create a professional-looking logo in just a few minutes, even if you have no design experience. Just like with the other sites, you can choose from a wide range of templates, or you can start from scratch.
Plus, Wix Logo Maker is free to use and offers users the option to view and buy matching branded resources like a website, business card, or merchandise. Similarly to the others, you can only download and use your generated logo for business if you pay for full commercial rights.
The paid options will cost you either $20 or $50 per design, depending on your requirements. Opting for one of the monthly packages (Standard, Pro, or Platinum) will also get you a website, while the Platinum package will also throw in business cards — monthly costs range from $11-$24 per month plus tax.
This is a good option for small businesses that want a scalable, but still affordable, way to build their branding. However, keep in mind that you can’t tweak your design as much as you would like — Wix only allows you to make one round of adjustments to your logo design for free. So, if you’re looking for more flexibility with your design, you might want to consider another option on this list!
Final Thoughts to Bear In Mind
So there you have it! These were our four top tools for creating your brand’s new logo. With any of these tools, you’ll be able to create a logo that will help you stand out from the competition.
As we’ve seen, there are many ways to create a logo. You can use a traditional graphic designer, you can create one yourself using a software program or online tool, or you can hire a freelancer to do it for you. But no matter which route you decide to take, make sure your logo represents your brand well, and that it looks good in both digital and print form.
Creating a logo for your business doesn’t have to be complicated or expensive. With a little creativity and some low-cost tools, you can create a professional-looking logo that will help your business stand out.
Give some of these tools a try to see what you can come up with. With a little effort, you’ll have a logo that you can be proud of.
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